Call to action (CTAs) are crucial elements on a website that guide users towards desired actions, such as making a purchase, signing up for a newsletter, or contacting your business. When used correctly, CTAs can significantly increase conversions. Here’s how to effectively place and use CTAs to maximize their impact.

Above the Fold

The term "above the fold" refers to the portion of a webpage that is visible without scrolling. This area is prime real estate for your most important CTAs because it captures the immediate attention of visitors.

Prominent Placement: Place your primary CTA prominently above the fold to ensure it is seen immediately. This could be a "Sign Up Now," "Get Started," or "Shop Now" button, depending on your goal.

Below the Fold

While above-the-fold CTAs capture initial attention, below-the-fold CTAs are also important as they cater to visitors who prefer to read more content before taking action.

Supporting Information: Place CTAs below the fold after providing detailed information about your product or service. This caters to users who need more context before converting.

Multiple CTAs: Don’t hesitate to include multiple CTAs throughout the page. For instance, after key sections or at the end of blog posts. This ensures that no matter where users are in their journey, a CTA is within reach.

Be Mindful on Each Page (Especially Landing Pages You’re Targeting)

Different pages on your website serve different purposes, so it’s important to tailor your CTAs accordingly, especially on landing pages designed for specific campaigns or promotions.

Relevance: Ensure the CTA is relevant to the content of the page. A landing page for a free trial should have a CTA like “Start Your Free Trial” rather than a generic “Learn More.”

Simplicity: Avoid overwhelming visitors with too many CTAs on a single page. Focus on one or two primary actions to guide users towards the intended goal.

Alignment: Align the CTA with the user’s journey. For example, if the landing page is part of an email marketing campaign, the CTA should be consistent with the email’s message and offer.

A/B Testing: Conduct A/B testing to determine which CTA variations perform best. Test different wording, colors, and placements to optimize for conversions.

Giving Your Customers More Opportunity to Reach Out

CTAs should not only direct users to purchase or sign up but also provide opportunities for them to engage with your business in other meaningful ways. For Remodeling Contractor Marketing a free estimate button can go a long way towards gaining more paying customers.

Contact Options: Include CTAs for contacting your business, such as “Contact Us,” “Request a Call,” or “Chat with Us.” These options can build trust and provide personalized support to potential customers.